The world is buzzing with ice bucket news, with marketing and communication professionals scratching their heads wondering how to replicate the same results for their own organizations. After all, a nearly 1000% increase in donations from the previous year, and almost 400,000 new donors would be a miracle for most nonprofits.
This is an excellent opportunity for us to recognize the power of social media and how great an equalizer it is. This organic and grassroots campaign eclipsed the best and highest spend media campaign in the news cycle. It demonstrated how it is possible for nonprofits to compete with brands and organizations with multi-million dollar ad buying budgets by being creative and harnessing the power of social media and social activism. Continue reading